The business side, explained
Know your worth. Read the fine print.
Honest guides to the parts nobody teaches you: pricing your work and reading a contract before you sign. Plus free tools to check your own deals.
Guides
Rates
How much to charge for a sponsored post
The factors that move your rate, and how to set a number you can defend.
Contracts
Creator contract red flags
The clauses worth slowing down on: exclusivity, usage rights, IP, payment terms.
payments
Getting paid: invoicing, net terms, and chasing late payments
What to agree before a brand deal starts, what your invoice must contain, what net-30 really means, and a rung-by-rung ladder for chasing late payments.
negotiation
How to negotiate a brand deal without losing it
The five moments where a brand deal is actually negotiated, from the first reply to the walk-away, with the exact words for each and why scope beats price.
contracts
Usage rights and exclusivity, explained
What usage rights and exclusivity really mean in a brand deal, why perpetuity and all-media clauses should stop you cold, and how to price each as an uplift.
Latest from the blog
Practical thinking for the business behind your work.
Blog · July 22, 2026
UGC vs sponsored content: know which product you're selling
UGC is a production service and a sponsored post is media access. Why they price so differently, and how quoting one when the brand means the other costs you.
Blog · July 15, 2026
Why brands ghost
Brand conversations usually die for boring internal reasons that have nothing to do with you. What actually happens, and a follow-up cadence with an end point.
Blog · July 9, 2026
Stop saying "send me your rates"
A rate without a scope is a guess, and the side that guesses first loses. What brands should send instead, and the exact reply creators should give back.
Try it on your own deal
Reading is one thing. Run yours through Feona.
Both free, no account. Start with a guide, then check the real thing.