How much to charge for a sponsored post

The same idea is worth different amounts depending on where it runs and how much work it takes. A produced Reel or YouTube integration takes real time to make and keeps working long after you post. A Story is quick and gone in a day. A feed post sits in between.

Price the effort and the shelf life, not just the slot. Something that keeps earning views for months is worth more than one gone by tomorrow.

Reach matters, but it's the loosest signal here. A common rule of thumb is roughly a hundred dollars per ten thousand followers. Treat it as a sanity check, not a price; real rates swing far above and below it.

Bigger isn't automatically pricier. A tight, engaged niche audience can be worth more to the right brand than a large, passive one.

Brands are buying attention and trust, not a follower number. If your audience comments, saves, shares, and clicks, your posts do more work per view, and that's worth paying for.

A smaller but genuinely engaged following can command more than a bigger one that gets scrolled past. Strong engagement is one of your best arguments for a higher number.

A quick talking-head clip and a fully produced skit with a set, props, and a day of editing are not the same job, even if both end up as one Reel. Factor in scripting, filming, editing, reshoots, and any props or locations the brief asks for.

If a brief asks for something polished, price the production, not just the post. Your time on set is part of what you're selling.

The factor creators most often give away for free, and one of the biggest. Organic usage means the content lives on your channel. The moment a brand runs it as a paid ad, or uses it on their own channels or in stores, that's a separate, more valuable license.

Two things drive the price: how broadly they can use it, and for how long. Broader and longer both cost more. Open-ended "perpetual" rights should cost the most, because you can never take them back.

Exclusivity means agreeing not to work with competitors for a set window. That's not a formality, it's income you're giving up. Can't take a beauty deal for three months because of one clause? That's a real cost.

The wider the category and the longer the window, the more it's worth. Price it on the deals you'll realistically turn away, and push back on anything vague like "the beauty industry" for "one year."

Whitelisting (or allowlisting) is when you let a brand run paid ads through your own account, so the ad shows up as coming from you, with your credibility attached.

It's more valuable than a normal usage license, because it's your identity doing the selling, not just your content. Price it separately and higher than a standard post.

Most deals aren't one post: a Reel plus a few Stories, or a set of posts over a month. Bundling is fine, but build the package up from what each piece is worth, not one round number you hope covers everything.

Knowing the value of each deliverable gives you room to negotiate: add or drop a Story, or trade a lower fee for shorter usage rights, without guessing.